What are CRM systems?
Before talking about what does BPM mean, we should first find out what a CRM is and what is the difference between two of them. Many of you involved in sales and marketing have already heard about CRM systems. If are not familiar with this system, it is about time!
CRM stands for Customer Relationship Management. This is a type of software that is designed specifically to help you manage your clients. Programs like this have a great functionality and have an unlimited potential. The only secret here is to find one what suits your personal requirements. But how do you recognize one when you see it?
What is BPM?
BPM stands for Business Process Management. This means that this program will help you to set and automate your workflow. Bpm’online CRM is well-known for its versatility and endless potential. It is easy to use and to easy to set.
How Bpm’online works?
Bpm’online CRM accompanies you through all steps of your business processes. One of the main benefits of this system is that it is simple yet powerful. You don’t have to be a software developer to set it up and start working. New segments can be created by combining standard parts of this program. You can tag all your customers with specific labels depending on what their current status is and move them around different groups and segments.
When talking to a customer via any communication chanel you will have instant acces to all client history. You are able to analize the whole history of your collaboration. Also, the good thing about it is that you can segment your customers in a tree structured data base.
You will be able to see what your customers reaction to previous conversations is . It is a perfect tool if you want to study your customer’s behavior. This software is irreplaceable if you want to be able to instantly boost your marketing strategy.
In addition, there are several built-in functions that come in handy. For example, you have a built-in analysis machine that gathers all the data and shows you the statistics. With this precious information, you can always know if you had chosen the correct tactic.
What is a lead and how to work with it?
The definition of a lead is an individual or organization that express interests in your products or services. It is a potential customer of your business. Of course there is always a risk that a lead will never change the status from potential to active, however this is where your need to apply your customer-centric skills and modern technology.
Working with leads in Bpm’online CRM couldn’t be easier. You have an account for every client with all the data included. Also, you can integrate the data of your clients’ social media creating a complete customer view. You have all the contact information you need, the current status of this lead and even the history of previous conversations. All you need to do is simply analyze the client, see what customer’s needs are and close the deal.
Why bpm’online is better than any other system?
Since we already defined what BPM stands for, a question “Why using Bpm’online?” still remains. Besides the benefits mentioned above, you also get:
- Communication management
- Process management
- Social network
- Fast data exchange
- Customers’ preferences
- Huge data hub
You can collect all the incoming data (for example from all of your emails) within one system and you will not have to switch between open windows. You can also set your notifications for some important events. For example, you have a very important meeting in a week or two? Thanks to this notification system you will not forget about it! It can also be synchronized with your Google calendar!
Another huge advantage is a simple and yet intuitive interface. This is very important because if the system will be too complicated it takes more time for your employees to adopt it. You need something that allows you to start working right away. Clear visualization of business processes is one of the key features of Bpm’online CRM.
Another feature that will make your life easier is a built-in virtual stock where you can see all available products and even put the price tags on them. You don’t have to call your stock anymore or waste time on searching the items you need. You have everything in front of you. You can even adjust the current status of the project.
Let’s think of another scenario. You hired a new employee. How long does it usually take to train a new employee? The long training period can be reduced to several days because you will have all the guidelines for new employees written and available any time. This increases the productivity of existing employees and accelerate the trainings of the new ones. Besides, all your company workers will have access to within-the-company network where anyone can ask a question or share important news!
You have everything built in, so don’t have to install any additional software! Basically, this is the only software you need for efficient work.
No one usually takes in consideration the importance of a huge community around a product. First, it means that this product is tested by a lot of competent people. Second, a vast community means that you can easily find an answer to any question because many people already had the same question before and now they can share their solution with you.
In addition, you can find a lot of tutorials on this CRM online, however most likely you will not need them. The system is simple yet very effective. It had already proven its efficiency in sales and marketing domains.